Did you realize that a buyer stays in a vacant house an average of 5 minutes, but lingers in a furnished home an average of 40 minutes?
Statistics show that 9 out of 10 people cannot visualize the potential of a vacant house. Since only 1 in 10 people can visualize how a house will look with furniture in it, the precious moments that they spend previewing your property are spent thinking: Where will I place my sofa? Will my furniture fit? What is this room used for? They get so wrapped up in these thoughts that they miss the actual features of the house and leave your property remembering nothing. At the end of the day, the home that they remember the most will be the one that presented itself as warm, inviting, and triggered an emotional connection with them. A house that has been Staged stands out from the competition and, therefore, commands the attention of potential buyers/agents and receives offers more quickly.
What is the process and cost involved with Home Staging?
The investment for staging a vacant property can run on average anywhere from as low as $1000 for a smaller starter home on up to $5000 or more for higher end homes. This can lead to sticker shock for some sellers. However, let's take a moment and do the math. The National Association of Realtors reports that vacant homes take 78% longer to sell. Also, US Housing and Urban Development reports that a “staged” house sells on average 17 percent higher than a non-staged house. When a seller figures what their monthly holding cost will be-including monthly mortgage, utilities, taxes and marketing along with the typical price reduction that will come after a couple of months on the market because the home lacks buyer appeal, the Staging investment can actually be calculated as a huge savings. To stage or not to stage? The 'price' of leaving a home vacant can be a lower selling price and a longer time on the market. You must ask yourself if this is a price you can afford to pay? Call Richmond Home Staging and Redesign, Inc (804) 332-4477 for a free price quote!
Tuesday, September 16, 2008
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